Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Qualitative data that provides insights into the context and human aspects behind quantitative data.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
The perception of a relationship between two variables when no such relationship exists.
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.