Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Qualitative data that provides insights into the context and human aspects behind quantitative data.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.
The perception of a relationship between two variables when no such relationship exists.
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
A cognitive bias where individuals' expectations influence their perceptions and judgments.