Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.
The process of creating or enhancing a community among individuals with common interests, goals, or values.
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.