Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
The ability of a system to maintain its state and data across sessions, ensuring continuity and consistency in user experience.
The way information is presented to users, which can significantly influence their decisions and perceptions.
A quick and cost-effective usability testing method where feedback is gathered from users in informal settings, often in public places.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
A phenomenon where information is better remembered if it is generated from one's own mind rather than simply read.
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
The mental and physical effort required to complete a task, influencing user experience and performance.