Priming
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.
The tendency for people to value products more highly if they have put effort into assembling them.
User interfaces that change in response to user behavior or preferences to improve usability and efficiency.
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process.
A dark pattern where the user is tricked into publicly sharing more information about themselves than they intended.
A dark pattern where users are unknowingly signed up for a recurring subscription.
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.