Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
422 topics found for
“user interactions”
Invariance
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.
Deindividuation
A psychological state where individuals lose their sense of self-awareness and personal responsibility in groups, often leading to atypical behavior.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
Learning Theory
The study of how people acquire knowledge, skills, and behaviors through experience, practice, and instruction.
Cannon-Bard Theory
A theory of emotion suggesting that physical and emotional responses to stimuli occur simultaneously and independently.
Social Theory
The study of social relationships, structures, and processes.
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.