Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
The Principle of Exemplars is an information architecture guideline that uses representative examples to illustrate content categories.
The Principle of Disclosure is an information architecture guideline that promotes revealing information progressively as users need it.
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.
The behavior of seeking information or resources based on social interactions and cues.
The study of how people interact with their environment and products, aiming to improve comfort, efficiency, and safety.
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.
The initial interaction a customer has with a brand.
The act of designing and implementing subtle interventions to influence behavior in a predictable way.