First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
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“user interactions”
Directed Cognition
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
Information Processing
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
Expectation Effect
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
10-Second Test
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
Dark Patterns
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
Illusion of Transparency
A cognitive bias where individuals overestimate how well their thoughts, feelings, and emotions are understood by others.