Expectation Effect
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Ensuring that user experiences are consistent across different platforms, such as web, mobile, and desktop.
A technique for creating interactive web applications by exchanging data with the server in the background without reloading the entire page.
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.