Forced Action
A dark pattern where the user is required to do something in order to access certain functionality or information.
422 topics found for
“user interactions”
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
Micro-Incentive
Small rewards or incentives given to users to encourage specific behaviors or actions.
Intentionality Bias
The tendency to attribute intentional actions to others' behaviors, often overestimating their intent.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Confirmshaming
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline.
Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.