Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
The tendency to attribute intentional actions to others' behaviors, often overestimating their intent.
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
A cognitive bias where people judge harmful actions as worse, or less moral, than equally harmful omissions (inactions).
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.