Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
A graphical representation of a user or their character in digital environments.
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.
A cohesive system of visual and interaction design principles and guidelines that ensure consistency and coherence across a product or brand's interfaces and experiences.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
A cognitive bias where people favor members of their own group over those in other groups.
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.
The perception of objects as unchanging despite changes in sensory input, such as changes in lighting, distance, or angle.