Hook Model
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
The practice of keeping multiple web pages open in browser tabs for future reference or action.
The ability to perform actions or behaviors automatically due to learning, repetition, and practice.
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes.
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
The study of how psychological influences affect financial behaviors and decision-making.
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings.
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.