Instrumental Value
The worth of something based on its ability to help achieve a desired end or goal.
The worth of something based on its ability to help achieve a desired end or goal.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal.
An iterative design process that focuses on the users and their needs at every phase of the design process.
A technique that visualizes the process users go through to achieve a goal with a product or service.
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.