Continuous Discovery
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
The path or sequence of actions users follow based on information scent to find their desired information.
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.
The tendency for people's perception to be affected by their recurring thoughts at the time.
A step-by-step guide that helps users complete a complex task by breaking it down into manageable steps.
A guided, interactive overlay that introduces users to features or tasks within an application.
A dark pattern where the user is required to do something in order to access certain functionality or information.
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend.
A design approach that uses data, algorithms, and predictive analytics to anticipate user needs and behaviors, creating more personalized and effective experiences.