User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
An iterative design process that focuses on the users and their needs at every phase of the design process.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
The degree to which users feel they have control over their actions and decisions when interacting with a product or system.
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.