Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
16 topics found for
“user familiarity”
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
Onboarding
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
Skeuomorphism
A design concept where digital interfaces incorporate elements that resemble their real-world counterparts to make them more intuitive and familiar to users.
Jakob’s Law
A principle stating that users spend most of their time on other websites and prefer your site to work the same way as all the other sites they already know.
POLA
Principle of Least Astonishment (POLA) is a design guideline stating that interfaces should behave in a way that users expect to avoid confusion.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Object Constancy
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity.
External Consistency
The degree to which a product's elements are consistent with external standards or other products.