Empathy Mapping
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
Information provided by users about their experience with a product, used to inform improvements and adjustments.
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
The process of tailoring a product or experience to meet the individual needs and preferences of users.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.