Empathy Mapping
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
The value or satisfaction derived from a decision, influencing the choices people make.
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
The path taken by a user to complete a task on a website or application, including all the steps and interactions along the way.
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.