Microinteractions
Small, functional animations or responses in a user interface that enhance user experience and feedback.
Small, functional animations or responses in a user interface that enhance user experience and feedback.
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
The design of user interfaces for machines and software, such as computers, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.
Pre-selected options in a user interface that are chosen to benefit the majority of users.
The parts of a service or product that are visible to and interact with the user, as opposed to the backstage operations.
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.
A blend of physical and digital experiences to create a cohesive user experience.
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.