Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A design approach that uses data, algorithms, and predictive analytics to anticipate user needs and behaviors, creating more personalized and effective experiences.
The process of creating representations of how users will interact with a system, including the flow of interactions and the overall experience.
UI patterns that excessively demand user attention, often interrupting the user experience.
A technique that visualizes the process users go through to achieve a goal with a product or service.
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
In-product assistance provided within the context of a specific task or screen, tailored to the user's current needs.