A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
34 topics found for
“user engagement testing”
10-Second Test
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
Formative Testing
A type of usability testing conducted during the design process to identify issues and improve the design iteratively.
Hallway Testing
An informal usability testing method where random passersby are asked to try out a product or feature and provide feedback.
User Centered Design
An iterative design process that focuses on the users and their needs at every phase of the design process.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.