Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
140 topics found for
“user engagement optimization”
Page Speed
The time it takes for a webpage to load and become interactive, impacting user experience and search engine rankings.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Internal Linking
The practice of linking one page of a website to another page on the same website, improving navigation, user experience, and SEO.
Enrichments
Features or elements added to enhance the functionality or user experience of a system.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Motivation Wave
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances.
Above The Fold
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible.
Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.