Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.