Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
54 topics found for
“user emotions”
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Behaviorism
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
Semiotic Theory
The study of signs and symbols and their use or interpretation.
Color Theory
The body of practical guidance to color mixing and the visual effects of specific color combinations.