User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
The effort required for users to complete a task or interaction within a system.
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
A simple description of a feature from the perspective of the user, typically used in Agile development to capture requirements and guide development.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
The path taken by a user to complete a task on a website or application, including all the steps and interactions along the way.
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.