Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
A research method used to determine how desirable a product or feature is to potential users.
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
The path or sequence of actions users follow based on information scent to find their desired information.
Small rewards or incentives given to users to encourage specific behaviors or actions.
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
Modifications or additions to a system that encourage specific user behaviors.
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.