User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
A set of fundamental principles and guidelines that inform and shape user research practices.
A technique or tool used to lock oneself into following through on a commitment, often by adding a cost to failing to do so.
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
A dark pattern where users are pressured to make quick decisions by creating a false sense of urgency.
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal.
A dark pattern where it's easy to subscribe but very difficult to cancel the subscription.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.