Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity.
The study of how people interact with their environment and products, aiming to improve comfort, efficiency, and safety.
A theory in environmental psychology that suggests people prefer environments where they can see (prospect) without being seen (refuge).
The quality of being uniform and coherent across different elements and touchpoints in design.
The phenomenon where a humanoid object that appears almost, but not exactly, like a real human causes discomfort in observers.