Anchoring
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
88 topics found for
“user choice”
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
Bounded Rationality
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
Opportunity Cost Neglect
A cognitive bias where individuals overlook or underestimate the cost of opportunities they forego when making decisions.
Affinity Bias
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
Color Accessibility
Ensuring that color choices in design are inclusive and usable by people with color vision deficiencies.
Histogram
A graphical representation of the distribution of numerical data, typically showing the frequency of data points in successive intervals.
Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.