Restraint Bias
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
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“user choice”
Pseudocertainty Effect
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.
Focusing Effect
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
Fast and Frugal Heuristics
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
Myopic Loss Aversion
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
Prototyping
The process of creating an early model of a product to test and validate ideas, features, and design choices before full-scale production.
Ego Depletion
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.