Behavioral Theory
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
The discrepancy between what people intend to do and what they actually do.
A design approach that predicts user needs and actions to deliver proactive and personalized experiences.