Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
247 topics found for
“user behavior insights”
Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
Peltzman Effect
The hypothesis that safety measures may lead to behavioral changes that offset the benefits of the measures, potentially leading to risk compensation.
Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
Hedonic Adaptation
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Motivation Theory
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
Hyperbolic Discounting
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
Preference Reversal
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.