User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
247 topics found for
“user behavior insights”
User Centered Design
An iterative design process that focuses on the users and their needs at every phase of the design process.
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Contextual Design
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.