MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
247 topics found for
“user behavior insights”
Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Extinction Burst
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.