Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
294 topics found for
“user behavior improvement”
Pogo Sticking
A behavior where users repeatedly bounce back and forth between a search engine results page and individual search results.
Micro-Incentive
Small rewards or incentives given to users to encourage specific behaviors or actions.
Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Incentive Theory
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
Priming
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
Persuasive Technology
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.