Behavioral Insights
Practical applications of behavioral science to understand and influence human behavior in various contexts.
158 topics found for
“user behavior data”
BeSci
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
Behavioral User Experience
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
Behavior Enrichments
Modifications or additions to a system that encourage specific user behaviors.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Normal Data Distribution
A symmetrical, bell-shaped distribution of data where most observations cluster around the mean.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.