Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
468 topics found for
“user behavior”
Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
Extinction Burst
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
Intention Action Gap
The discrepancy between what people intend to do and what they actually do.
Photo Study
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.