Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
8 topics found for
“user authentication”
Biometric Inputs
The use of biological data (e.g., fingerprints, facial recognition) for user authentication and interaction with digital systems.
Field Study
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.