Gaze Cueing
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
A dark pattern where it's easy to get into a situation but hard to get out of it, such as signing up for a service but finding it difficult to cancel.
The risk that users will find the product difficult or confusing to use, preventing them from effectively utilizing its features.
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
A design principle that involves using relative size to indicate the importance of elements, creating visual hierarchy and focus.
Elements in a design that draw the viewer's attention and create a visual hierarchy.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.