Banner Blindness
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
UI patterns that excessively demand user attention, often interrupting the user experience.
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
Small, functional animations or responses in a user interface that enhance user experience and feedback.
The use of visual elements to draw attention to important information or guide user actions.