Banner Blindness
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
73 topics found for
“user attention”
Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
Misdirection
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
Needy Patterns
UI patterns that excessively demand user attention, often interrupting the user experience.
Directed Cognition
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
Onboarding
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
Microinteractions
Small, functional animations or responses in a user interface that enhance user experience and feedback.