Impact Bias
The tendency to overestimate the duration or intensity of the emotional impact of future events.
The tendency to overestimate the duration or intensity of the emotional impact of future events.
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
A design approach that predicts user needs and actions to deliver proactive and personalized experiences.
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information.
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.
The process of anticipating, detecting, and resolving errors in software or systems to ensure smooth operation.
A cognitive bias where a person's subjective confidence in their judgments is greater than their objective accuracy.
A cognitive bias where decision-making is affected by the lack of information or uncertainty.