Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
The underlying goal or motivation behind a user's search query, crucial for understanding and optimizing content to meet user needs and improve SEO.
A visual technique used in Agile development to arrange user stories in a way that helps teams understand the user journey and prioritize work effectively.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
Information provided by users about their experience with a product, used to inform improvements and adjustments.