Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
12 topics found for
“user action tracking”
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Geofencing
A technology that uses GPS or RFID to create virtual boundaries around a geographic area, triggering actions when entered or exited.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
Product Metrics
Quantitative measures used to track and assess the performance and success of a product, such as usage rates, customer satisfaction, and revenue.
KPI
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.
Implementation Intentions
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.