Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
The ability to perform actions or behaviors automatically due to learning, repetition, and practice.
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
The process of turning potential customers into paying customers, often measured by the conversion rate.
The study of how people acquire knowledge, skills, and behaviors through experience, practice, and instruction.
A theory that suggests people learn behaviors, skills, and attitudes through observing and imitating others, as well as through direct experiences.