Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
5 topics found for
“unmet needs”
White Space
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
Generative Research
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.