Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.
A cognitive bias where bizarre or unusual information is better remembered than common information.
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
A problem-solving approach that involves breaking down complex problems into their most basic, foundational elements.
Model-Based Systems Engineering (MBSE) is a methodology that uses visual modeling to support system requirements, design, analysis, and validation activities throughout the development lifecycle.
Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse (SCAMPER) is a creative thinking technique that encourages innovation in a product or process.
A symbol, word, or words legally registered or established by use as representing a company or product.