Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand. Essential for targeting specific customer needs and achieving higher margins with less competition.
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand. Essential for targeting specific customer needs and achieving higher margins with less competition.
Products manufactured by one company for sale under another company's brand name. Important for retailers to offer exclusive products and build customer loyalty.
The process of transitioning an organization to agile methodologies, including changes in culture, processes, and practices. Essential for organizations seeking to adopt agile practices for improved efficiency and responsiveness.
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. Important for developing targeted digital products that cater to the unique requirements of specific industries or sectors.
A project or venture that starts from scratch, with no constraints imposed by prior work, enabling innovation and flexibility in development. Essential for recognizing opportunities for innovation and fresh development in business initiatives.
A problem-solving method that explores all possible solutions by examining the structure and relationships of different variables. Useful for generating innovative design solutions and exploring a wide range of possibilities in digital product development.
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks. Important for fostering creativity and out-of-the-box thinking during ideation sessions.
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures. Important for identifying gaps in the market that can be filled with new products, services, or solutions.
A skill set that combines deep knowledge in a single area (the vertical stroke) with a broad understanding across multiple disciplines (the horizontal stroke). Valuable for fostering versatility and collaboration within teams, enhancing problem-solving and innovation.
Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse (SCAMPER) is a creative thinking technique that encourages innovation in a product or process. Useful for generating new ideas and improving existing products or processes.
A creative thinking technique where the typical process is reversed to generate new ideas by considering the opposite of conventional assumptions. Useful for fostering innovation and challenging existing assumptions in problem-solving.