Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
5 topics found for
“unique branding element”
Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
Commodification of Design
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.