Branded House
A brand architecture strategy where all products share a common brand name and identity.
14 topics found for
“unified branding”
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Design Language
A cohesive system of visual and interaction design principles and guidelines that ensure consistency and coherence across a product or brand's interfaces and experiences.