Perceptual Set
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
93 topics found for
“understanding user diversity”
Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
HCI
Human-Computer Interaction (HCI) is the study of designing interfaces and interactions between humans and computers.
Photo Study
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Inclusive Design
A design philosophy that considers the diverse needs and abilities of all users, aiming to create products that are accessible to everyone.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Field Study
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.