Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
93 topics found for
“understanding user diversity”
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
HCD
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
Principle of Exemplars
The Principle of Exemplars is an information architecture guideline that uses representative examples to illustrate content categories.
Holistic User Experience
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.